Ok, so maybe you’ve heard the buzz about Facebook’s new Graph Search which has currently launched in Beta (short for not open to everyone yet while we work out the bugs). If you haven’t heard of it, let this be a brief introduction to what this search tool is all about, what it isn’t about and why and how it’s a different search tool which has a unique set of strategies outside of typical SEO. Some people are already calling it GSO for Graph Search Optimization. I think the difference is relevant so we’ll take a look at this from both sides of the coin, as a business user and end user (customer/client)
First, lets talk about the typical search engines like Google, Yahoo, Bing and the like from the searchee or business perspective. We’re used to targeting key words or key phrases we think our audience will most likely search for. With all of the information gathered through the search engine database, we’re able to create very specific content (articles, videos, podcasts, etc…) that is based around the key words (both short and long tail) associated with the audience you’re trying to cater to. We’re then able to reach out in to the world and make ourselves known.
As the searcher, I tend to use search engines as an education tool and to find local businesses. I would tend to put in terms like “how to cure a toothache” or “holistic dentists on Long Island.” I can do my research and find a local resource from an educated perspective. I can use it to enhance my education or write a report. I can research forums to find people of like minds, videos, images and about a billion or so other bits of information relative to the topic I’m researching. I tend to use Google, but that’s just my personal preference. So what about this graph?