The Google+ For Business Uproar

Ok, so maybe you just had someone set up your Google Places page for your business only to find out that now you have a Google+ Local page that popped up.  Or, maybe that didn’t happen and you’re wondering what you need to do next or …maybe you just don’t even know what I’m talking about.

No matter where you find yourself on this topic, no worries there’s no need to rush and get all flustered.  We’ve got this handled.

The fact of the matter is that Google is making some changes and from what I see, some changes that could definitely be for the better for your business.   Here are just a couple advantages to using the new Google + Local for Business (Yes, that’s a real mouthful) page. Continue reading

Stop Pitching and Start Selling: 7 Vital Keys to Webinar Success

Anyone who has been marketing online for any length of time has watched the transition of online events, otherwise known as webinars. They’ve become online pitch fests with little or no real value to the consumer resembling the likes of a TV infomercial. We’ve taken an online, interactive, educational tool and turned it in to how to rehash the same message over and over again for an hour and then sell something. Zzzzzzz…. This may sound like bad news but for you, the integrity driven entrepreneur, this is really good news!

When an industry takes a downhill shift it provides a stronger platform for you to dominate your niche. The more the leaders (often called gurus) and followers (the sheep) commit these crimes against marketing, the higher the platform is built for you to stand up and shine! But, as a tech savvy business owner, you already knew that.

So, with no further ado, here are my 7 vital keys to webinar success: Continue reading