Anyone who has been marketing online for any length of time has watched the transition of online events, otherwise known as webinars. They’ve become online pitch fests with little or no real value to the consumer resembling the likes of a TV infomercial. We’ve taken an online, interactive, educational tool and turned it in to how to rehash the same message over and over again for an hour and then sell something. Zzzzzzz…. This may sound like bad news but for you, the integrity driven entrepreneur, this is really good news!
When an industry takes a downhill shift it provides a stronger platform for you to dominate your niche. The more the leaders (often called gurus) and followers (the sheep) commit these crimes against marketing, the higher the platform is built for you to stand up and shine! But, as a tech savvy business owner, you already knew that.
So, with no further ado, here are my 7 vital keys to webinar success: Continue reading